For years we’ve personally been involved with various Loyalty Programs seeking to retain our business by ostensibly rewarding us for ongoing loyalty. The most notable program has been Qantas whose rewards have steadily reduced over the years. Then today, I received a pompous email from Woolworths informing me I’d saved $2.00 in the last 3 months in petrol – probably less than the cost of driving specifically to their service station to gain the discount.
Over many long years in business we’ve been convinced we will retain customers loyalty if our products are great; price is reasonable, and we show we want to do more than sell ‘stuff’, but want to build relationships & meet needs.
Here’s a great article if you want to read more on the subject
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